Black Friday · 5 businesses only

Black Friday is won in October.

People are about to spend more than they will all year, and they’ll spend it with the businesses they’ve seen lately. If you’ve been quiet this year, this is the season to show up. We make the videos, build the page and run the ads. You pick what you need.

Days to Black Friday

—

  1. Oct 24Last day to claim a spot
  2. Nov 1Shoot done, videos in edit
  3. Nov 14Your page and ads are live
  4. Nov 27–30Black Friday through Cyber Monday
Why now

Haven’t marketed much this year? This is the month it costs the most.

01

People are already shopping

Holiday buyers save posts and make lists weeks before they spend. If they haven’t seen you by then, they buy from someone they have.

02

Ads cost more every week

Every business turns its ads on in November, so the same budget reaches fewer people. Starting in October gets you in while it’s cheaper.

03

Clicks need somewhere to land

Sending people to a homepage that doesn’t mention the sale loses them. One page with the deal, the deadline and one way to buy keeps them.

And it doesn’t end on Cyber Monday. Every new customer who finds you in November is someone you can sell to again in January, without paying to reach them twice.

The idea

You don’t need the jargon. You know a burger.

Marketing comes with a lot of words: creative, landing pages, retargeting, automations. We put it on a menu instead. Every ingredient is one thing we do. Order the whole thing, or leave the onions off.

The buns are freeEvery order starts with a planning call and ends with a handover. That part is never on the bill.

  1. Top bun · the plan
  2. Sauce = Holiday rush assistantCovers everything, even when you’re slammed.
  3. Onions = Follow-up + welcome emailsSticks with people after they leave.
  4. Jalapeños = 4 more ad videosExtra heat.
  5. Lettuce = Shoot + 8 ad-ready videosThe fresh stuff people see first.
  6. Tomato = 10 photosMakes it look as good as it is.
  7. Pickles = Gift guide or gift card pageThe bite people come back for.
  8. Cheese = A Black Friday pageHolds the sale together.
  9. Bacon = Website glow-upMakes everything better.
  10. Double patty = Ads through Dec 31More of what works, for longer.
  11. The patty = Ads run for you through Cyber MondayThe meat. What actually brings new people in.
  12. Bottom bun · the handover
House favourites

Don’t want to build it? Order off the board.

Each package is cheaper than the same ingredients ordered one by one. Every one includes all the editing.

  1. Holiday Creative Pack

    You’ll run your own ads or posts and need content worth running.

    • Lettuce
    • Tomato
    $750$850
  2. Creative Pack + Black Friday Page

    You need the content and somewhere to send people.

    • Lettuce
    • Tomato
    • Cheese
    $997$1,300
  3. The Whole Burger

    Everything on the menu, through Dec 31. Black Friday, the gift rush, and a site that keeps selling after.

    • Lettuce
    • Tomato
    • Cheese
    • The patty
    • Double patty
    • Bacon
    • Pickles
    • Onions
    • Sauce
    • Jalapeños
    $2,997$4,850
Build your own

The BlackMine Burger.

Tick what your business needs and watch it stack. If your order matches a package, you get package pricing automatically.

The essentials

Extra toppings

What happens next

Live before the rush. Nov 14.

  1. 01

    Claim your spot

    Build your order below by Oct 24. We call you, confirm the plan, and the 50% deposit holds your spot.

  2. 02

    Plan the sale

    Which products or services, what deal, what deadline. If you’re getting ads, they can start right away with what you already have.

  3. 03

    Shoot day

    We come to you, film and photograph, then edit everything. You approve it before anything runs.

  4. 04

    Go live

    Your page and ads are up by Nov 14, ahead of the rush. The other 50% is due at launch.

Straight answers

Before you order.

Is ad spend included?

No. Your ad budget goes to Meta on your own card, never to us. We’ll tell you what we’d start with before you spend anything, and you can set the ceiling.

I’m not an online store. Does this still work?

Yes. Restaurants, shops, salons and service businesses all have a holiday rush. Your page can sell gift cards, take bookings, or collect sign-ups for a holiday deal. Same ingredients, different goal.

Will this guarantee me sales?

No, and be wary of anyone who says it will. What we guarantee is the work: shot, built and running on the dates above.

What it brings in depends on your offer and your market. We’ll be straight with you about what’s realistic before you pay a dollar.

Why only 5 spots?

Because we’re two people, and every order is a shoot, edits, a page and ads, all landing in the same six weeks. It’s not a sales tactic. It’s the schedule.

Can I change my burger after I order?

Yes, until we start. The order is a starting point for the call, not a contract. Add or drop ingredients and we’ll re-price it before anything moves.

5 spots · closes Oct 24

What’s on your burger?

Build it in two minutes, or talk it through with us first. Either way, no pressure and no script.